Loke, where'd you get the opportunity to see the Bmag?
Dallan, I agree (mostly). But the biggest appeal that I can see to this cartridge is that it competes pretty well with the .17HMR's price point. For a couple bucks more, you get about 500 fps (along with a heavier bullet) more which I would think lots of guys would be interested in that don't reload for one reason or another. But I do agree that the .17 Hornet is much more appealing performance wise. And with handloading (assuming powder actually becomes available), I would suspect that the price of shooting the Hornet would be comparable to that of the WSM.